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Serbia 2026 · Election research

Serbia Election Social Media Observatory 2026

An independent, non-commercial research initiative of Europa Nova Nonprofit Kft monitoring public political communication during Serbia's 2026 parliamentary election campaign.

Research scope

The Observatory follows a defined universe of public political actors and organizations across public social-media sources. It examines campaign themes, posting intensity, engagement, amplification, cross-account relationships and significant changes over time.

The design is prospective and longitudinal: the objective is to observe campaign dynamics as they develop.

Methodological approach

The project uses account-based monitoring, transparent source attribution and explicit data provenance. Automated coding and human verification are kept distinct. Platform-level research access is used according to applicable research-access conditions.

Institutional affiliation

Europa Nova Nonprofit Kft
Independent research organization · Hungary

Principal Investigator · Robert Manchin

Robert Manchin is a sociologist and survey methodologist, former Chairman and Managing Director of Gallup Europe and former Senior Vice President for Central and Eastern Europe at The Gallup Organization.

His research experience includes Eurobarometer, the Gallup World Poll, political and social trend monitoring in Central and Eastern Europe, Western Balkan public opinion, and methodological work on social-media monitoring and representativeness.

Contact: electionmonitor@robertmanchin.org

Explore the election observatory

Explore the election observatory and research pages.

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